Marketing your salon is the only way to encourage clients to make Christmas hair appointments.
Christmas is the period when everyone wants to get their hair done.
With a clear and ideal marketing strategy, getting big profits is a guarantee.
The big question is, when and how should you market your salon?
We have detailed answers to the problem.
If you haven’t started promoting your appointment booking, don’t worry, it’s not too late.
Proper timing is crucial in this stage; you don’t want to start the promotions too early or too late.
Either of the two might result in not hitting your Christmas hair appointment goals.
If you do everything the right way, you’ll make your clients happy and enjoy increased profits.
The first thing is to identify the dates on which the bookings will start.
Start creating promotions contact lists as early as October.
Many clients will start thinking about Christmas hair appointments towards the end of October.
Clients will visit beauty salons if they are aware of their existence and have the guarantee that they’ll get excellent services.
Don’t fall into the trap of focusing too much on providing excellent hair services and forget to promote your business this Christmas.
Encourage your customers to bring their friends and give them a discount.
It’ll be beneficial to you as you will have an extra client, while they will enjoy your services at a cheaper rate.
Come up with a substantial amount of discount to give them.
Give your customers gifts whenever they make purchases or get services.
People will always love free things.
It’s a way of attracting new clients, and if they love the gifts or services, they will definitely turn to regular customers.
Give your customers a gift card for their next order, and encourage them to buy one for their friends.
They will definitely come back to use their cards.
Put some of your products together and wrap them up in a bundle using Christmas salon themed packages.
If there are products that are not on demand, this can be the best time to sell them at a lower price.
You can also give out discounts on fast-moving products and experience great sales.
Utilize social media as a platform to interact with clients and make more sales.
Run contests and encourage people to post their photos with a hashtag to participate in the competition.
Consider giving out some giveaways too.
With billions of people active on social media and advertising promotions, there will be a success in bringing more customers.
Facebook, Twitter, and Instagram are some of the most powerful social media platforms.
If your salon doesn’t have their accounts, create them as soon as possible.
Always collect the email addresses of your clients and send them the promotions.
Use the emails to send them important information, too, such as appointment reminders.
Create beautiful banners with Christmas lights and display them in the salon.
They will attract passersby who may turn into regular customers.
Make sure the Christmas decorations are beautiful and outstanding to draw attention easily.
Create an inviting and thrilling holiday décor in your salon to entice them.
Use online booking to maximize bookings within your calendar.
Being the busiest time of the year, most things can be automated using salon software like Belliata, such as making payments and sending updates.
It’s an important tool every salon should have.
To increase appointments in your salon this Christmas, do proper business promotion. You’ll attract both existing and new customers. The goal should be creating awareness of your salon’s existence to as many people as possible.
Christmas is the busiest time of the year.
It would be best to make some sacrifices, such as having extended opening hours to hit your goals.
Take advantage of the holiday season to increase your profits by promoting your salon to get more Christmas bookings.
And if you love these ideas or have some other ideas that you've used in the past to promote your salon business, why not share it with the Belliata community in the comment section below. We would be also delighted to answer your questions as well.
Christmas hair appointment