Like any business, a successful salon needs a great hair salon logo. Add an image that speaks to your clients and sends a clear, easy to remember message about your salon brand, and helps remember your salon name. Of course, you want your logo to stand out. Don’t worry- we can help you get there.
As any designer knows, deciding on what you need to add to a salon logo and making the salon logo design a reality is a process. It doesn’t need to be scary, though.
Let’s take a look at what you’ll need to know, and help you to find the inspiration and add the tools that you’ll use to create the perfect salon logo.
In short, a hair salon logo represents your vision for your business. It’s an image that you add some text to… but please know that it’s also much more than that.
A good logo design will work together with your brand identity, becoming the first thing that people will see and the one thing (aside from your salon’s excellent service, of course) that stays in their minds and sets you apart from others in the industry.
A good logo also helps to add brand loyalty. It can appear on your marketing materials, on business cards, and on your salon’s website and social media. Your logo is often your first impression- it needs to tell a story about your branding and your company.
A logo design, in the right colors, that looks polished and professional will add a lot to your hair salon marketing strategy. Think of it as a way to promote your services and salons, all before clients even meet a stylist.
Logos have the power to quickly grab someone’s attention. Think carefully about the concepts and style that you want your beauty salon logo to add “at first glance”.
Will your hair salon or spa come off as more “traditional” or “modern” in style? Take these things into account when considering what you’ll add to a logo design. Even colors have connotations, in logos.
Because a salon logo has a lot of power to instantly communicate your brand and its energy, you’ll need to have an idea of where you want to position your spa within the industry at large. A good place to start is by having a salon brainstorming session with some of your staff. Ask for feedback about your shop from clients, ahead of time.
Write down some key adjectives that you like and a few goals, then add these to a few “mood boards” to have a visual representation of your branding, name and vision. You can add everything from online images to adjectives and even a specific color or two. This is a great place to start and will give you a full-color aesthetic for a later graphic design or an illustration.
It can help to add some life to your new logo.
The right salon logo design will help your business to look professional and stand out from the competition. It’s about more than beauty. Your logo will add something special that catches people’s attention and results in those coveted “walk-ins” that later turn into repeat clients.
It’s not your brand itself, but it needs to reflect your brand- Your hair salon’s reputation is everything from each hairdresser, your decor, products, the services you offer, and so much more. Your logo design should reflect these things. Think about these ideas and ask yourself: how does my salon make customers feel? The best logos capture this feeling.
Consider your target client - Above all else, you need to know who you’re marketing your professional services to. What are their needs? What do you add to the market? Your hair salon logo should reach out to them. Then, you can consider designs that appeal to this group.
Don’t forget to create a mood board - This is the fun part. Get out the scissors, browse some magazines, and get down to the literal “drawing board”. Add images that resonate with your own brand, think about color and add any adjectives that reflect your spa image. How would you like to be remembered, as a hair salon? What message will your stylist logo deliver? It’s all about the message.
Find the Right Type of Logo - Yes, there are several different types of logo design to choose from. That’s the beauty of this process. Here’s a quick run-down of the basics. Words Marks add no graphic symbol and will only include the name of the hair salon company, with some basic text in the design. Brand Marks are the opposite, with all of the attention on the picture or graphic design. You might need to add some text in the initial design, until customers become familiar with it.
A Combination Mark will add both text and picture logos, and can have different setups to display these. You can customize the text and image to your liking. Abstract Logo Marks are geometric in nature and can be great if you’re trying to promote something special about your beauty salon. You should add some text to support this. Mascots add a more new and “fun” option, whereas an Emblem will provide a more traditional vibe for any hair salon logo.
Choose the right design style - A simple and clean design should be the goal. Browse the internet for different colors, shapes and fonts that catch your eye. Remember that font size can add a lot to a logo. Most salons search for modern fonts in a logo design. Every small detail that you add should be in line with your business style/brand.
Consider where/how you’ll use the logo - This is important and could impact your final choice. Would you add it onto your salon business sign? What about your social media or website? The design has to look good in each of these settings.
Make sure to test it - Before committing to a final logo design, test it out and see if you like it. Add it to your website and mock it up in color on your marketing materials. Please get the opinions of your friends and hair salon employees- this is free feedback. Without any background on its design, ask people what it makes them think of.
The makeup of your salon logo design should reflect the “vibe” of the salon and its desired clientele. Feel free to add or change details, at this stage.
Even the best logos can fall into these traps, sometimes. Take care to avoid anything that’s too cliche or unoriginal- you want to add something new and fresh to your brand. Avoid anything that’s not easy to understand. Customers won’t remember it. Your hair salon logo shouldn’t be something that’s only trendy right now- fashion changes quickly.
Finally, don’t be tempted to add a low-price, low-quality logo. Choose something that you can be proud of for years to come.
There are many ways to add a great logo design to your salon business. Even with a lower budget, you can add a dose of creativity and get awesome results.
These ideas will help you get started:
Organize a design competition with your friends, clients and staff - This can be a special event and have a prize (add some free services, a haircut, or cash) for the winner. They might surprise you with their creative logos and great brainstorming.
Use a logo maker - Such as Hatchful to generate or customize a design.
Hire design services - You can use a site like fiverr.com or upwork.com to hire a designer. Add your details and any related files, then you’re ready to go.
Crowdsource your friends - You can ask friends and family if they know a designer locally to you. This can also help you find the right price.
Download some software or use a special site - Use canva.com or something similar to search and create your own. This can cut down on price, significantly.
Get a template to work from, then add to it if necessary - Search for what you want, and simply buy a logo template on websites like etsy.com. You can add to it, changing colors and details, until you’ve designed something that you like. You can also look for free templates to get started.
Remember, designing the best logo for your hair salon is a process. Take your time and enjoy it. This is your chance to add something special and “make your mark” with your salon.
Business logos can add a lot of information, whether it’s a fashion design company, a restaurant or a hair salon. A hair salon logo is ultimately something that’s both very public and very personal.
Feel free to try out different colors, a new illustration or add different fonts along the way. The end result should be something that you like as well as something that represents your salon.
And if you love these ideas or have some other ideas that you've used in the past to promote your salon business, why not share them with the Belliata community in the comment section below. We would also be delighted to answer your questions, as well.
Logo design love: A guide to creating iconic brand identities https://books.google.com/books?hl=en&lr=&id=LxxWFJzSgpIC&oi
BRAND AND VISUAL IDENTITY DESIGN FOR A BEAUTY SALON https://www.theseus.fi/bitstream/handle/10024/95635/maryam-borhani
Logo design workbook: A hands-on guide to creating logos https://books.google.com/books?hl=en&lr