Writing a salon follow-up email can seem like a daunting task, but this is an essential part of effective salon email marketing to help you maintain and grow your salon business.
Follow-up messages and emails offer you a great chance to turn a new client into a loyal client and build brand value in the eyes of your customers.
Plus, effective salon email techniques can help you get more repeat bookings, referrals, and additional profits from your clients too.
If you’re looking to get started writing great hair salon emails, our guide can help. We’ll look at why these messages and reminders matter so much, tips and tricks to write the perfect hair salon follow-up call script, and some salon email template examples you can build from.
So why would you want to send these kinds of emails to clients on your salon email list in the first place, and what sorts of advantages can this kind of salon marketing have for your business? Let’s take a look at some of the reasons why this is a great way for salons to grow.
Ideal Timing - Studies show that the best time to speak with a salon client about their needs and thoughts is shortly after an appointment. This is the moment at which the client will be at their happiest and most focused on the services they just experienced, so they'll be most likely to give you a positive response and engage with your emails.
Gaining Insight - For any business to grow, you need to use a range of methods to learn about what your customers want and need. Post-appointment mails are a great way for you to get this insight. You can use these messages to offer surveys to a client after their appointment or simply ask them for some feedback via your message.
Building Customer Loyalty - A post-appointment message can be a great way to get loyalty for your business too. Clients like to feel valued and will be happy to get emails or a thank you message after attending their appointment. This sort of message marketing shows customers you care about them and value their support.
Improve Salon Revenue - One of the best benefits of a follow-up email is it creates a perfect opportunity for you to ask your clients to book their next appointment or market new or additional products and services. Such clever reminders help to grow your business by boosting revenue and generating more cash.
Additional Online Reviews - Sending after-visit emails to every email address on your email list gets you more reviews online. You can request that your clients write reviews on Yelp, Google My Business. More reviews, the better position on Google maps, etc.
Get More Referrals - This type of email marketing can also be effective at encouraging clients to refer your business to their friends and family. Happy customers who just got out of good-quality appointments will be more likely to refer the business to people they know.
So how do you actually make the most of follow-up email marketing and create the best emails to share with your salon clients? Let's look at some top tips and tricks to perfect your email marketing techniques.
The subject line is one of the most important parts of any email, as this is essentially the "preview" of the message. Clients will see this line in their inbox and decide if they want to read the email or not, so it needs to be engaging.
When writing your email's content, it's vital to make sure you don't go too overboard with the text. Try to keep it short and to the point. Your salon or spa clients may not have hours of free time to read lengthy emails, so you need to get your message across quickly, with bullet points and short sentences to save free time.
Lots of people wonder about the right time to send an email to a new client or loyal client. The best time is within 24 hours of appointments. Try not to send such emails immediately after appointments, however, as this can appear desperate or strange to your client.
A good way to start any salon email communication, whether it's a service reminder, a newsletter, or a post-appointment message, is to thank your clients for their time and loyalty. Use your clients’ names, this will create a feeling of appreciation and importance.
When preparing your template to send out to every email address on your list, it's worth including a small survey. This can help you gather customer feedback while also marketing your brand, and you can use that feedback later on to find ways to build your salon and become more appealing to every new client.
Sometimes your services can receive negative feedback. It's important to make sure you respond in the right way to this. Customers will respect you more if you acknowledge and accept criticism and start to create solutions or respond to customer ideas.
Salon marketing software can help you automate your email template creation to give you much more free time. With the right salon management software, you can simply set the system up and let the automation handle most of the hard work for you. You can use that free time and free energy to invest in other areas of your business, like your service selection.
When it comes to any kind of email marketing for your business, from newsletter messages to reminder alerts, testing can be a vital part of the process. It can let you see and know how effective your messages really are. Send different test messages out and analyze the results to optimize your response rates.
If you’re not sure how to start your next after appointment message, it can be very useful to look at a hair salon follow-up email template to give you some ideas.
Below, we’ll provide a couple of hair salon email example templates you can use for your business.
Subject: Thank you for visiting us at (Spa Name)
Hi (Client Name), Thank you for visiting us yesterday! We hope you had a great time and enjoyed our services. If you'd like to book your next appointment now to save time, simply click the link below or give us a call. Many thanks and have a great day!
Subject Line: Thanks So Much For Your Visit!
Hi (Client Name), We just wanted to thank you for your visit to the salon, and we hope that you enjoyed your appointment and got all the service you needed. If so, we'd be very grateful if you could write us a short review on Google to share your thoughts. Thanks again.
Our top picks of salon email follow-up ideas would be:
If you want to make these messages as effective as possible, here are some key mistakes to know and avoid.
Try not to be vague or indirect in any one of your emails, especially to new clients. Be sure to customize the message and call the client by their first name. You can also mention the service they had, and if they're a new client, you can start off by welcoming them and mentioning the fact that they're new to the business and that it was their first visit and service with you.
You really need to make a good impression with your emails, so don't let any errors creep in. Typos and grammatical mistakes can turn off new clients very quickly. When you've written a message, look through it and see if you can see any mistakes to correct. You might even want to let someone else read through and spell-check your work too. Spending a little extra free time on this process can make a big difference.
As stated earlier, it's best for salons to share these kinds of emails within 24 hours of an appointment. If you wait too long, you might not get the same sort of response.
No one wants to get too much spam mail, and clients won't appreciate non-stop reminder notes and repeated emails after every service they get at the salon. Too many emails can be off-putting, so try not to overdo it.
No one wants to get emails that are overly pushy, either. Try to have a professional tone and be polite and courteous towards your customers. There’s no need to sound desperate or oversell your services. Set the right tone and the rest of the email should flow naturally.
Make sure to offer your clients the chance to opt-in or opt-out of email services when you send the first one. They should be free to set their own preferences on data protection, and it’s important for you to respect their free wishes. If someone has set their preferences to opt-out then don’t send them extra emails later on.
Being able to write a strong salon follow-up email is a useful skill for any salon owner to learn, and the best emails can have many benefits, building brand value and boosting customer loyalty too.
Hopefully, this guide can help you get off to a great start, avoiding common mistakes, and making every email you send the best it can be.
Keep these tips in mind to improve your email writing techniques and establish deeper connections with your clientele.
And if you love these ideas or have some other ideas that you’ve used in the past to promote your salon business, why not share them with the Belliata community in the comment section below. We would also be delighted to answer your questions, as well.
Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email https://www.cambridge.org/core/journals/journal-of-advertising-research/article
How to Produce a Successful Newsletter https://www.jstor.org/stable/43089772
The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?http://www.journalofadvertisingresearch.com