In today’s competitive world a solid salon mission statement is essential if a salon is to be successful.
It shows potential clients what your salon is all about and what your values are.
Good articulation of your statement and saying the right things to attract clients and partners to your brand is essential.
Developing a mission statement can also help you work on long-term goals for your business. It can give you clarity as to how you want your business to work and give you something to work towards.
To help give you a head start, this article describes how to write a salon mission statement.
What should a salon mission statement include?
At the very least your mission statement should seek to define your business in three ways.
Firstly, you need to define what it is you intend to deliver to your customers.
You also need to be able to define how you will treat your employees and also what the company will deliver for its shareholders. To really make your mission statement stand out it is also an idea to think about what your business would like to do for your local community and also for the world.
Often, these are included in a vision statement, but it is good to have them in your mission statement if you can as well.
Take some time away
To start to develop your ideas in regards to these definitions it might be wise to spend some time away from your business.
This can aid clarity, without day-to-day routines and problems getting in the way. It might feel odd, taking the time out, but having a clear mission statement will help keep you on track in the long run.
Another good exercise to start with is to imagine that you are a person deciding whether to buy your good or services?
What do you think might drive such a person to support your business?
Deciding what the customer wants from you will help you with wording your statement, after all, you need to appeal to them. Have this in your mind, therefore when you word your statement.
This is an important step in how to write a mission statement.
Describe what your company does
Your first sentence should describe what you do, what would make a customer want to come to you.
Tell them exactly what you offer while remembering to sell yourself. If you are environmentally conscious, tell them or if you pride yourself on your honesty, make sure your customer knows this.
This is not the time to undervalue yourself or your business.
How do you treat your salon employees?
Your business is only as good as the people you employ and to attract the best people you need to have the right culture.
You can define this in your mission statement and tell potential recruits exactly what they can expect should they come and work for you.
The goal here is to decide what is important to you in how you treat your employees and to imprint this into the culture of your organization.
Are you family-friendly, do you offer highly competitive wages, or do you support career growth, write it in there.
And your owners?
You want people who are running the business with you to be on the same wave-length of as you. The best way to achieve this is to tell them in your mission statement about the type of business that you want to run.
It does not all have to be about profit, it could be that you want a happy workplace or perhaps a socially conscious business.
Once you’ve written down all these sentences check through the statement for wordiness and remove anything that could be classed as hype or a buzzword.
Make sure that everything you have written specifically applies to your business. Another good check is to ask yourself if you actually believe what you have written.
Fakeness is easily spotted in writing, and would not be good for your brand in the long run. Once the statement is complete, use it.
Throughout the life of your business keep coming back to it and revising it if needed.