In today's competitive world a solid salon mission statement and salon strategy is essential if a salon is to be successful.
It shows potential clients what your salon is all about and what your values are.
Good clear writing of your statement and saying the right things to attract clients and partners to your brand is essential.
According to Wikipedia a mission statement is a short statement of why an organization exists, what its overall goal is, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.
It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a desired future state—the "vision".
Mission statements are an incredibly important communication tool when you are thinking about the future of your salon.
By identifying the purpose of your business, you can better understand the goals your salon should be committed to accomplishing.
The mission statement is the foundations of any business.
Many salon owners often get confused between a mission and vision statement, and it is easy to understand why.
First of all you should write your salons vision statement. It provides you with a focus point for your salon. Next is a statement of mission.
An ideal mission statement should range from two to four phrases and not exceed 100 words.
Ultimately, the mission statement for your salon should be just the right length to get your point across, demonstrates your proposition to clients and how you inspire your team to accomplish your business objectives.
At the very least your mission statement should seek to define your business in three ways.
Firstly, you need to define what it is you intend to deliver to your customers.
You also need to be able to define how you will treat your employees and also what the company will deliver for its shareholders. To really make your mission statement stand out it is also an idea to think about what your business would like to do for your local community and also for the world.
Often, these are included in a vision statement, but it is good to have them in your mission statement if you can as well.
To start to develop your ideas in regards to these definitions it might be wise to spend some time away from your business.
This can aid clarity, without day-to-day routines and problems getting in the way. It might feel odd, taking the time out, but having a clear mission statement will help keep you on track in the long run.
Another good exercise to start with is to imagine that you are a person deciding whether to buy your good or services?
Your first sentence should describe what you do, what would make a customer want to come to you.
Tell them exactly what you offer while remembering to sell yourself. If you are environmentally conscious, tell them or if you pride yourself on your honesty, make sure your customer knows this.
This is not the time to undervalue yourself or your business.
What do you think might drive such a client to support visit your salon?
Deciding what the client wants from you will help you with wording your statement, after all, you need to appeal to them.
Have this in your mind, therefore when you word your statement.
This is an important step in how to write a mission statement.
Your business is only as good as the people you employ and to attract the best people you need to have the right culture.
You can define this in your mission statement and tell potential recruits exactly what they can expect should they come and work for you.
The goal here is to decide what is important to you in how you treat your employees and to imprint this into the culture of your organization.
Are you family-friendly, do you offer highly competitive wages, or do you support career growth, write it in there.
You want people who are running the business with you to be on the same wave-length of as you. The best way to achieve this is to tell them in your mission statement about the type of business that you want to run.
It does not all have to be about profit, it could be that you want a happy workplace or perhaps a socially conscious business.
Once you’ve written down all these sentences check through the statement for wordiness and remove anything that could be classed as hype or a buzzword.
Make sure that everything you have written specifically applies to your business. Another good check is to ask yourself if you actually believe what you have written.
Fakeness is easily spotted in writing, and would not be good for your brand in the long run. Once the statement is complete, use it.
Throughout the life of your business keep coming back to it and revising it if needed.
As we have already have discussed, it is important to keep your statement below 100 words and a maximum four sentences.
According to Chris Bart, professor of strategy and governance at McMaster University, there are three parts which make up your statement and this consists of these elements:
Remember that your clients and staff should easily understand your vision for the salon.
We have looked around the world for some of the best mission statements
Check out our post on salon business plan and get free template that will help you create your own business plan.
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