Coming up with unique salon name ideas for your new business might sound easy, but it can often be harder than you think. First things first, congratulations are in order if you’re on your way to opening up a unique new salon — you’ve just taken a huge step towards your goal!
With a big task ahead of you, before you’ve even opened the doors to your very first client, you need to come up with a unique name for your salon.
Unless you’re setting up business in a village or small town, you probably won’t be the only salon or spa in the local area. It’s important you make an impact and stand out from the crowd. A unique, memorable business name is the first thing that will pique someone’s interest.
While it can be challenging to choose a unique name, it’s a vital component of your required marketing campaign. It will set the tone for all of your business branding. It plays a monumental role in the overall perception and development of your business, meaning it can make or break your salon entirely.
So, what you name your salon odo">What Does the Name of a Successful Salon Do?r spa is a pretty big deal!
Take time to choose the right name for your venture, because it’s something that will be with you for years to come.
Giving your company a good reputation should be your main marketing weapon — alongside giving your customers a great product and customer experience, of course.
Here are some of the things you should keep in mind when naming the best hair salon:
The name of your salon should imply class and a touch of luxury, unless you’re running a cheap and cheerful barber shop-type salon.
Today, consumers (of both sexes and non-genders) want to feel pampered when they get their haircut, colored or blow-dried, so choose a name that gives the right impression.
A name should reflect your ideal target market and the clientele that you want to attract.
The name should be suitably unique. If you’re opening in a new and up-and-coming district with many trendy businesses moving in, consider who lives in the local area and what they’re interests might be based on their demographic.
If your clients are more mature and demure, choose something more conventional and ‘healthy’ that won’t scare them away.
A successful salon name should help your clients understand what treatments you offer. It should also be something they can easily identify with and relate to.
It ought to be something that’s straightforward and direct. You should also consider making it catchy, since it is easier for clients to remember catchy names.
If, at a brief glance, clients don’t understand your name, they won’t remember it later on.
Always remember: good brand names don’t need much clarification.
The names of your salon - literally - will be all over your premises.
It’s going to be on the store front, the website, the leaflets you’re distributing etc etc. It’s going to be everywhere, so make sure you like what it looks like in a graphic design before you settle on a tag.
In an online design platform like Canva.com, build a mockup of the shop front and play with various fonts, colors and layouts.
You might find that even though you love the name, when you see in print it looks totally ‘wrong’.
The name must represent what the salon or spa is offering. It doesn’t have to be as blunt as ‘Hayley’s Hair Salon’ (a name we wouldn’t endorse to be honest), but the fact that it’s a salon needs to be clear.
Gone are the days when names such as Curl Up & Dye would appeal to clients. The consumers of today are knowledgeable. They’ll see this sort of name as dated and belonging to the 1980s.
Play with imaginative name ideas — just don’t go so far you make your clients cringe. Keep it slick, and classic.
If your salon is going to specialize in a specific area of hair care (extensions or braids for example), choose a name that points to that speciality. This will remind clients of what you’re offering.
For their business, many salon owners choose to use their own first or last name. Initially, this might seem like a good idea, but if you ever decide to sell your company, it can cause problems.
Putting your name above the door will create issues for the new owner, workers and customers, as individuals will expect you to be a part of the company. It could even devalue your business or make it trickier to sell.
If you’re going to use your name, we recommend you select a surname that isn’t instantly associated with the owner.
A good example of this is Taylor Taylor London, which was started by Bradley Taylor. While Bradley no longer has anything to do with the salon, the salon continues to go from strength to strength because of his surname’s word play.
You can have fun playing with words to build a unique business name. But be careful not to take it too far and make your prospective clients cringe or feel awkward with something cheesy. Can you see many clients queuing to have their hair cut at the Hair Care Bunch for example?!
Business names shouldn’t be too long or they’ll take up too much space on the shop front. Long signs are also pricey!
Now we’re getting to the fun part — selecting the best name for your salon.
When choosing a name, here are some of the main steps you should go through:
From the moment you decide to open a salon, that’s when you should begin to work on a name. This gives you time to think and decide whether it’s the name you really want.
If you decide after a while (before the salon opens) that the name isn’t really working after all, you still have time to choose another one.
Study another town or city (even in another country), such as ‘London salon names’ and browse the Google results. You can get some inspiration from that.
You need to forget about hair salon names that are similar to or identical to those of your rivals.
Check what other salons are named in the city, so that you don’t intentionally select a name that could lead to a misunderstanding between your salon and another.
It is becoming increasingly important to have a website for your salon. It is one of the first things that potential clients will want to look at.
Check Facebook and Instagram for the thousands of hair salons in the USA to see which salons are close (or the same) in name to the names on your shortlist.
If there are lots of similar names, it might be tricky for your clients to recommend and refer their friends to your salon by name alone, If you have a similar name to another salon, it might be hard for someone new to find you and book for that all-important first appointment.
Bring together some of your friends, open a couple of bottles of wine and start brainstorming ideas for the salon name. Make it a fun process! Make sure that when you decide on your choice, you’re sober, or you could regret the name you choose...eek.
To help you choose a name, there are plenty of free resources. You could use a tool or a general name generator that’s specifically for hair salons. But even if you don’t see a name you want, it could help inspire ideas of your own.
For fresh ideas, check out Pinterest. You’ll find endless names to choose from — or you’ll be inspired to think of your own!
Organize your list and whittle it down to a shortlist of options. Then you can keep making your list shorter until you have a name for your salon.
Choose three names for your salon. Play with and consider the names for a while — don’t rush. You might even discover that your second option is really the one you prefer!
Try the three options out on your family and friends. It’s a good idea to tell them about your salon’s concept, this will help them make a better choice for you.
Don’t stand over their shoulder asking them which name works best, just give them the unique suggestions let them decide stress free.
You want your salon to be a success, so you’re going to use the name for a long time — fingers crossed! This means that, just like picking a name for your kids, you need to choose a name you’re happy with!
Rebranding is costly and frustrating, so you don’t want to regret your choice of name for the salon.
Spending time and energy choosing the name of your salon is never a waste of time. Don’t rush the decision and consider how it will withstand the test of time.
A unique salon name can be hard to come up with, so make sure you’re testing it with family and friends first. Trial different logos and make sure there aren’t a number of salons with a similar name — this could affect your Google search results.
Choosing your salon name should be fun, but remember, it also holds the key for your future marketing campaigns.