Salon Newsletter Best Practices to Boost Your Clients’ Retention in 2021

If you’re looking for new ways to keep in touch with your clients, encourage rebookings, and spread the word about new products or services, a salon newsletter is a great salon email marketing tool.

A hair salon newsletter is a perfect way to reach out to clients. It can be another tool in your social media tool belt, keeping clients updated, building excitement about your salon, and boosting visit frequency. Many salons use free newsletters just this way, sending them out via email to stay in contact with clients and expand their customer loyalty.

 

What You Will Learn?

In this article, we’ll go over some key strategies that you’ll need to put together a successful salon email newsletter. We’ll also share some key tips and tricks about newsletter tools, creating good content and finding the right template to get started.

 

Jump to The Section You Like

  1. What are the Benefits of a Newsletter for Your Salon?
  2. Salon Newsletter Best Practices
  3. Salon Newsletter Ideas
  4. What to Look for in an Email Newsletter Tool
  5. Conclusion

What are the Benefits of a Newsletter for Your Salon?

 

Salon staff and clients love newsletters. They make it easy to introduce new staff or team members and are an awesome salon marketing tool.

Email newsletters aren’t your standard email marketing- they provide a personal touch, allowing you to create a narrative around your salon business, share tips, as well as offer promotions. This way, you can send your newsletter out with your salon email as a means of building client loyalty and boosting retention rates.

After all, every client can see information about what’s going on, stay up to date on the latest trends or services, and get excited about their upcoming appointment. Top this off with the fact that it looks great and makes your salon look even more professional. Who wouldn’t love all of this?

Salon Newsletter Best Practices

 
 
salon newsletter best practices
Salon newsletter best practices

A salon email newsletter is a valuable email marketing tool. It’s a way to take control of your salon’s customer outreach and public image. To get the most out of your salon newsletter template, you’ll want to do a bit of preparation.

First, you’ll need to create or build your emailing list. Use the email address of each existing client, and make sure to put a link on your salon social media, so that new members can subscribe. As a salon owner, you’ll need to make sure that you have a data protection policy in place before you do any salon email marketing. Only share customers’ email addresses or information if these people have already given their consent.

Take extra care to have an eye-catching subject line in the emails. Subject lines should be something simple and easy to read. You want people to take notice and open the email now.

The next step is to have compelling content. Don’t worry, this is the fun part. Using a captivating title that gives a clue about what’s to come will draw their attention.

Salon newsletters are a fun way to address questions and concerns that clients bring up often during an appointment, such as “How can I keep my hair color looking great, even in the summer?” or “What products are best for strengthening weaker nails?” This is your chance to design something that promotes each service and includes some helpful tips.

Don’t forget to help your clients feel special. After their service appointment, it’s time for your salon or spa to offer them the chance to model their new looks for the upcoming newsletter.

You can also post these images to your salon Instagram. Consider including in your template client reviews, behind-the-scenes photos, and helpful tips. This is a great way for salons to promote products and services, or even introduce new team members.

Finally, remember to be professional. You’ll need to check your newsletter for spelling and grammar. Consider using some online newsletter templates. Many salon owners start with a free online template and then make their own additions and changes where appropriate.

One quick search on the internet for “salon newsletter templates free” will turn up several, and you can choose the template that will work for you. If you’re not sure what ideas will work best for you, use a few salon newsletter examples online to get inspired and build your own special design.

Salon Newsletter Ideas

 
 
top salon newsletter ideas
Top salon newsletter ideas

Your salon news newsletter can showcase new trends, services, and products. It’s also the perfect place to get people excited about upcoming promotions. A good way to create enthusiasm for salon services is to feature special launch events for these services. You can start including event invitations and promotional content in your emails.

Along with your salon services news, you can also introduce new staff members or other additions to your team. Consider including “get to know you” salon promotions or special offers to incentivise clients to book services or spa treatments with them. You can also blog about these new team members on your social media or post information about them on your Instagram page. This will keep new and old clients in the loop and let them see any changes as soon as they start happening.

Newsletters don’t have to be just a marketing tool, though. You can use email newsletters to tell customers about any special holidays or salon events that you want to make them aware of. This is a good way to help them plan ahead if they want to contact you and book an appointment.

One more thing to keep in mind is that many clients like reading a salon magazine newsletter because it can help them with their own beauty routine. This is the perfect place to build your salon’s relationship with customers and provide the best service possible.

Try to include a “FAQ Section” in each of your emails. This is also a great time to list simple how-to guides for hair and beauty care. It’s also the perfect place for every client to read free tips- you can list easy-to-follow free hair care tips that build on your salons services. This is the perfect email marketing opportunity because it both promotes your hair salon’s services and builds loyalty and goodwill.

Customers who like the newsletter’s content may even share it on their own social media or blog, helping to spread the word about your spa.

What to Look for in an Email Newsletter Tool

 
 
salon email newsletter tool
Salon email newsletter tool
  • It should be cost-effective - In order to work for you, it will need to meet your budget. Good salon marketing software doesn’t necessarily need to be expensive.

  • It needs to be easy to use- You’re a hair salon owner. You shouldn’t have to be a web developer, on top of that. Double-check that any tool has drag and drop functions, a user-friendly interface, and makes adding images easy. Remember, time is money. Your hair salon software should help to make things go faster for you.

  • Ready-made templates should be provided - This is a big one. Templates will save a lot of time when you want to send every new set of hair salon newsletter emails. Using premade templates will save you the hassle of crafting every minute detail of your hair salon email newsletter.

    A good template will free up a lot of time that you can take to focus on better product marketing and making even more creative content. Remember, you don’t need to reinvent the wheel. You can start with a template and then customize it to fit your salon’s needs.

  • Use a tool with simple reporting - This way, you’ll be able to understand what the software tracks. You can view the clicks to your spa website, keep track of bounced email addresses and keep your database clean. In addition, the software will help you understand your open rates.

  • Take the time to make sure it’s compliant with data protection laws - It should allow clients to unsubscribe from your email marketing if they choose to, and should get any data protection/ use permissions that your local laws require when they join up.

Conclusion

 

Email marketing is another fantastic way to stay on your client’s radar. When you send a regular salon email newsletter, you get the chance to reach out to all of your clients at once. Email newsletters are all about marketing your hair salon in the best possible light, to as many people as possible.

In order to get the most out of this opportunity, you can take advantage of the many great newsletter templates already available. Using a template will give you the framework you need to get started. Then, you can put all of your creative energy into marketing your hair salon’s amazing products, services, and staff.

As a hair salon owner, you already face a lot of daily challenges. Focusing some of this energy on salon email marketing is a great use of your valuable time. Sending out a regular salon email newsletter will help clients to stay up to date, get excited about their next appointment, and increase the odds that they’ll promote your salon by sharing your salon newsletter on social media. Everyone, including your customers and staff, will be excited about the possibilities.

And if you love these ideas or have some other ideas that you've used in the past to promote your salon business, why not share them with the Belliata community in the comment section below. We would also be delighted to answer your questions, as well.

 

Citations

Switching barriers and repurchase intentions in services https://www.sciencedirect.com/science/article/abs/pii/S0022435900000245

How to Produce a Successful Newsletter https://www.jstor.org/stable/43089772

The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role? http://www.journalofadvertisingresearch.com

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