Having a constant stream of salon social media ideas can feel daunting, but if the pandemic has taught salon owners anything, it’s the importance of staying connected. Even when your salon doors are shut, social media give new clients and loyal clients a behind-the-scenes look at their favorite salon.
And that’s the thing, a hair salon is often more than just a place to go for a new hairstyle. It can be a transformative social event. Thankfully, hair salon social media posts can give people a flavor of that.
Need a helping hand? To help you get started, we’ve discovered the salon content for social media ideas that you can adapt to your needs.
One of the best marketing ideas for hair salons has to be the classic before and after shot. People visit a hair salon to transform the way they look — even if they only make a small change.
Take a photo of a client’s hair when they enter the salon and after you’ve finished the haircut, color, or whatever else you’ve been able to do. This can really take advantage of the moment and lets people know how good you are at your job.
If you specialize in a specific style, it’s a good idea to focus yours before and after shots on that. So if you are incredible at hair extensions or balayage, for example, post examples of that transformation.
New clients like learning about what happens behind the scenes and a hair salon are no different. One of the most effective salon marketing ideas is to let people get to know your staff and team members.
Social media is a people place. And don’t forget the social part. Your staff is the ones that connect with your clients on a day-to-day basis, so it makes sense that you extend this familiarity to your social media pages. Whether it’s a Facebook post a week about someone different, or even an employee takeover day, this approach will help your clients feel like they’re on a first-name basis with your staff.
While it might seem weird to post about things that aren’t linked to your business, if you constantly try to sell people things, they’ll unfollow you in a flash. As mentioned, hair salons are sociable places. People sit on the chair for hours while you get on with your work. They’ll talk to you and sometimes they get to know you really well.
Motivational quotes and funny memes are a great way to show off your sense of humor and they can help people find out a bit more about you. Post a daily quote and interact with people in the comments to keep the conversation going — as if they were with you in your salon.
The best hair salon marketing ideas nearly always stem from your clients. They’re the ones that enjoy the services you offer, so it makes sense that they feature on your online social media accounts.
Whether you’re posting to YouTube, TikTok, Instagram Stories, or even Facebook video content can work like magic when it comes to online salon marketing. Video content tends to attract more attention than photos and you can actually be really creative with the content.
If you offer people a service, one of the best things you can do is ask for a testimonial if they leave happy. Word of mouth is still one of the most effective ways to impress and draw in new clients.
To make this work, leave a book that people can write in at the front desk and always check Google My Business. People will usually leave feedback if they’ve experienced a good service or if they’ve fallen victim to bad customer service. Whatever someone has said, make sure you open up the conversation. Thank them if the review is good and work to remedy the situation if the review is bad.
Once you have a relatively high number of followers, you could share a question-and-answer live stream on Instagram. This will help followers get to know who you are and you can talk about the way your team and your salon works.
If you want to spread the news of your Q&A further, it would be a great idea to invite another local business owner to join you. That way, you can not only talk about your services, but you could also talk about what it means to be a small business owner. Remember, this will only work if you already have a large follower count.
Posting daily questions is a really fun and easy way to interact with clients. It shows your more human side and it gives followers something to engage with. While it’s important you let people know about your services on social media, making fun, engaging posts is a very effective salon social media strategy.
You could ask questions about celebrity hairstyle and you could find out what beauty trends they’re following. This will help you get to know your followers better and boost your brand.
As fun as sharing motivational quotes is, you want marketing ideas for hairstylists to focus on a) your skillset b) your services and c) the products that you sell. Create beautiful photos that will attract attention and share to Facebook and Instagram.
Let people know that you can create the look they want with the products that you sell. If you have a niche, take time on social media to talk about that. To really build up your brand, take people on a journey and share with them as much as possible. Be real and be authentic when you talk about products too.
When a client loves their hair, they’re likely to post pictures of it on social media. If they post their ‘do ask them to tag you in the post so that their followers know where to go if they want something similar.
User-generated content is great news for your business, so use it wisely and share it on blog posts, your website, and your social channels.
Everyone loves a good competition — especially on social media! Get started by offering some products, a gift card, or perhaps a free treatment. Create some eye-catching imagery on a site like Canva and create excitement with fun captions. Research and use the relevant hashtags to attract more followers to the competition and ask them to tag their friends to enter.
If you do decide to post a competition, make sure you check out the local laws on prize draws. That way you’ll remain compliant. Also, make sure you have some great terms and conditions in place — this will help everything stay legal and stress-free.
Your online salon marketing doesn’t just have to be about new clients. Keep your staff members interested by running some fun and interactive training events in-store. Document it all for your Instagram Stories, or even make a short video to promote on YouTube or Facebook.
The more you share online about your employees and their skillset, the more reassured a client will feel when they visit your salon. Plus, this strategy gives your employee further recognition in the local community, which will help boost their career too.
If you’re a local business, it makes sense that you engage with other local businesses. If you limit your networking to just the clients that walk through your door, you’re missing a marketing trick.
Spend time getting to know other business owners. They don’t have to be connected to the hair or beauty industry. Ask whether a coffee shop or a local restaurant wants to collaborate with you. Their customers could receive a 10% discount when they’re referred to you and vice versa for your salon’s clients. Publicize this on social media to ingrain yourself in the local community.
Get to know your customers really well by running polls and surveys on social media. This will give you vital insights and they can also be really engaging. You can ask people anything! From this hairstyle to that color for your website — let followers and new clients be a part of it all.
Use this feedback to also improve your services and let it guide what retail products you offer. The more time you effectively engage with a client on social media, the more you’ll learn about them. This will quickly benefit your business.
It’s true that some salons don’t like to fill last-minute slots, but how happy will a client in need be if they manage to score one! If you do find yourself wanting to fill a last-minute slot, share this news online and on social media.
You could offer the slots at a specific time every week, or you could offer them randomly as and when they come up. No matter how cool your hair salon is, you still want a full appointment book! A good online booking system will help this happen with ease.
Run a fun competition on Instagram or Facebook where followers have to tag a friend and get them to follow to enter. This draws attention to your page and it means you’ll get new followers too.
To stay compliant, make sure to attach some terms and conditions (you could link to these on your website). If you end up collecting email addresses, make sure you treat these with care — it’s people’s private date information.
This can be a super engaging salon marketing idea that will attract new followers. Post a picture of a staff member with a speech bubble and ask followers to fill the caption. You could share this on your Facebook page and it’s also a good idea to do it on Instagram too.
Social media doesn’t have to be serious all of the time. You can post the pictures to your website too, to further cement your fun side, but only if it aligns with your brand’s image.
Certain times of the year are always busy for a hair salon, like Christmas for example. Make this a part of your hair salon social media calendar and post when you know you’re going to get booked up fast.
You could send out an email with availability slots, or you could make your social channels do the work for you. Clients won't like it if they want an appointment and they’ve left it too late to get one, so it’s a good idea to share this info as soon as possible.
As we’ve mentioned, your business doesn't have to be serious. Business cards and an email address or two will come in useful, but you can show off your personality on social media with memes and gifs. What you don’t want is to turn your clients off by posting something they don’t like. Don’t use your salon’s social channels to get political and stay away from controversial memes.
If you’re hiring, it means that your business is growing… and your social audience will love to see it. It means you’re doing well and you’re so popular, you can afford to hire more employees!
Share what jobs you have available and direct anyone who wants to apply to your website for more information. This is free and easy salon marketing that works on many different levels. Give potential staff members a designated email address they can use to contact you and promote the listing further with a paid Facebook ad.
And some more ideas for your salon:
Wanna learn more? Check out our next article on How to Build a Salon Social Media Strategy.
A solid social media strategy is a great way to draw in new clients without spending a fortune. It will also build your brand image beautifully — if you do it right. Having fresh salon social media ideas and salon marketing ideas, in general, can be tricky, but with user-generated content and some easy to execute posts, you’ll soon gain traction and up your follower count. This will almost certainly lead to a busier salon.
And if you love these ideas or have some other ideas that you've used in the past to promote your salon business, why not share them with the Belliata community in the comment section below. We would also be delighted to answer your questions, as well.
The social media bible: tactics, tools, and strategies for business success https://books.google.com/books?hl=en&lr=&id=2c0Yrp1X-o8C&oi=fnd&pg=PR5&dq=social+media+ideas+for+small+business&ots=VfrxUe5Lw8&sig=69S0xOyaUniJJ20cw4KyHHoruVM
Socialnomics: How social media transforms the way we live and do business https://books.google.com/books?hl=en&lr=&id=p2A96JKRlY4C&oi=fnd&pg=PR9&dq=social+media+ideas+for+small+business&ots=358w7IgfCk&sig=Lv7I1r237oNO9OWvlqPqLZEuwIY
Marketing plan for a hair salon https://www.theseus.fi/handle/10024/263472