Black Friday is huge and is only getting bigger.
According to Forbes in 2019, 93.2 million buyers shopped online on Black Friday.
This is a huge opportunity for your salon and it makes it even more important that you have your Black Friday salon specials ideas in place to capture some if the opportunity.
Today I'm going to show you how to stand out with your Black Friday salon deals which are not just about saving money for your clients but also about adding value for your salon or spa.
The date of Black Friday 2021 is on Friday, 27 November,. So make sure you put this date in your salon marketing plan.
According to History.com, the first reported use of the word "Black Friday" was applied not to holiday shopping, but to the financial crisis: on September 24, 1869, specifically, the U.S. gold market crash.
Jay Gould and Jim Fisk, two famously ruthless Wall Street financiers, worked together to buy as much of the nation's gold as they could, aiming to push the price sky-high and sell it for amazing profits.
The conspiracy eventually unraveled on that Friday in September, throwing the stock market into free-fall and bankrupting everyone from Wall Street barons to farmers.
Here ends the history lesson.
What type of promotions you run for Black Friday speaks volumes to your clients and prospects about how much you value them.
Think about this.
30% of all retail sales happen on Black Friday until Christmas. Clients will indeed want a repeat business with a salon that gives them added value, either it's a special bundle or not.
But if they've found your offers valuable on Black Friday, guess whose promotions they'll be looking forward to when Christmas sales open.
Hence, if you can give your clients more value with your Black Friday promotion, it can become a win-win situation for both of you.
One value you can bring to your clients’ table is to help them reduce their physical stress.
People can book for your service online and still get their bonus – say a gift card sent to them in the comfort of their home.
Here are some marketing ideas to make your clients and prospective clients look forward to your Black Friday salon promotions.
Send e-mails to your list of clients and prospects a month or two before Black Friday. Hinting on some of the deals they can expect during this season will tell them that you appreciate and value them.
Start a Black Friday campaign early on all your social media platforms, as this will help spread the word even further.
Ensure that you make your offers vibrant, changing them every day during the week of Black Friday. For instance, offer a free hairbrush one day and free shampoo the next day.
For example, if you plan to increase engagement on your social media platform, you might make your promotion exclusive to your particular social media channel.
You might also decide to target a segment of the market, say millennials, with your promotion.
Fun fact – millennials spent the highest in 2019, with average spending of $509 by each millennial.
Who is not looking for a good deal on a Black Friday?
The truth is that most people, including your clients, have anticipated those Black Friday deals for maybe up to 3 months earlier. The logical thing to do is to give them an offer they can't resist.
Here are some ideas you can implement to turn their expectation into a pleasant surprise.
Gift cards are golden when it comes to sharing the love of the season. But the gift card purchases can be encouraged with some discounts.
A really neat idea is to create loyalty is to give a 25% discount on any orange of service for every $99.99 gift card purchased.
Or you can do the more traditional gift card promotion where you top up the value for each level
Package a makeover offer for the seniors in your clientele base. Add a free service like hair coloring or a hair care product made for the elderly.
You can create this offer to encourage repeat purchases of services. It can be a three repeat-purchase offer that increases the discount as the number of repeat purchases increases.
A first purchase can attract a 10% discount, while a second purchase attracts a 15% discount, and a third purchase a 20% discount.
You can adapt the idea of Buy-one-get-one-free (BOGOF) for your salon on Black Friday. Simply add a small-priced product for a considerably-priced product or service purchased by a client.
For instance, you can set a threshold purchase of $100. For every purchase of $100, gets a free product or service. You can also select various threshold purchases with different free products.
Nothing makes the heart merrier than a good joke. Entertain your clients by setting up a small corner of the salon for a good comic (upcoming or local) to perform for your clients.
You can schedule it for certain hours of the day - say 12 to 2 pm and 4 to 6 pm Black Friday.
Use a raffle draw to decide the winner for a reward. Clients will be eligible to enter the draw once they purchase a particular service or product.
The prize can be anything from a product or service to dinner in an exquisite restaurant.
Some practical steps include doing promotions, doing giveaways, registering your presence online, and engaging through social media.
Others include providing solutions to identified client challenges through social media, adapting your online presence for mobile engagement, and establishing a reward program for referrals.
In a nutshell, the Black Friday salon promotion ideas enumerated here are sure to add value to your sales this season. However, they need to be well-implemented to deliver the goods.
Nonetheless, if you hint at your clients before time, it heightens their sense of anticipation, which is excellent for your promotions.
And if you love these ideas or have some other ideas that you've used in the past to promote your salon business, why not share them with the Belliata community in the comment section below. We would be also delighted to answer your questions as well.
WJ Dennis Jr - Journal of Small Business Management, 2003 https://onlinelibrary.wiley.com/doi/abs/10.1111/1540-627X.00082
JR Saura, A Reyes-Menendez… - Journal of Open …, 2019 https://www.mdpi.com/2199-8531/5/3/58