So you want to know more about the top-selling products within a salon and how they can impact your salon business? What if one of the clients you had styled their hair comes back a week later to complain that they are having a spit end after applying a bad hair care product. The hard work you did on their hair has been undone. But here is the problem.
Even though you've given your client that stunning look many times before, you may have never recommended or sold any hair care product to them. You are doing both of you a disservice. You are losing potential profit, and your clients are losing their hair.
Your brand is critical in choosing your retail products. The question you will need to ask yourself is, "what is my unique selling proposition?" What you hope to offer your client will dictate what products you sell to them.
If your salon is big on the natural treatment of hair, then you must ensure that your chosen range will contain only organic products for clients' hair treatment. This is becoming a bigger and bigger requirement for your clients.
If your brand is there to cater to luxury, high-class clients, you might as well get high-end hair care products that offer additional benefits for your clients' needs. The sole aim is to address your target audience's specific needs for which your salon was set up to serve.
Products to sell in Spring / Summer
Different weather affects the hair differently, and this will also affect the type of product your clients will need for their hair. For instance, the winter weather comes with dry hair.
Products to sell in Fall / Winter
Getting moisturizing agents, shampoo, conditioners, and hair sprays during this time will be important.
Many strategies are available for you to sell your products. A great way to start will be by gathering information about your clients' needs since your product must meet their personal hair challenges to be valuable.
For instance, a client with oily or greasy hair problems will need an anti-residue shampoo since this is usually caused by excessive sebum secretion on the scalp. Knowing this information about your client will make it easy for you to recommend this product to your client.
Improve training to ensure a staff member is providing retail suggestions.
Promote on social media, why not do Instagram Stories or a TikTok to explain a product to your followers?
Send out a monthly newsletter to advise and promote your product lines.
Packages as gifts for Christmas, Mother’s day or a birthday.
You should also be ready to explain the benefits of your product to your client. A spray conditioner that ensures your clients' hair maintains its moisture and makes the hair easy to style and keeps the style for longer will appeal very much to a client.
Here is the kicker.
The more benefits you can show your client for a product, the easier it is for the customer to see its value and make a purchase.
Align your products with your clients.
Items to sell in your salon. These are the top-selling hair products within a salon and those which are essential for you to stock to make sure you capture the core needs of your clients.
We don't suggest selling electrical goods such as hairdryers and heating irons, you can’t compete with Amazon or Walmart, so let them deal with this type of category.
Some of the leading hair care brands you may wish to stock in your salon:
Ensuring you have the top-selling hair salon products to sell comes with many benefits for your salon, as enumerated above. The rewards are not limited to making more profits but extend to having a happy clientele base.
This will make sure your clients keep coming back as their trust for you increases, and your salon business grows and becomes bigger. The right time to get started is today.
Do you know of any other product that other Belliata community members should stock or have any questions relating to this article? Leave them in the comments below.
The 10 Best Hair Care Products of 2020 – WWD
Best of the best hair products 2021