On the 1st day of Christmas my true love gave to me, so great Christmas promotional ideas for my salon…
Christmas is a fun and glitzy time of year, and for salons everywhere it is also a perfect opportunity to carry out some serious salon Christmas promotions for loyal customers and to attract new ones. There are multiple opportunities to jazz up your salon to look it’s sparkling best whilst making customers feel relaxed and special.
Here are some suggestions for salons based around the 12 days of Christmas hair salon dieas, and you can also use this as a way of promoting events, special offers and treats in your salon.
Some of the suggestions cost nothing or a moderate outlay, and each one can be used to boost interest in your salon, keep established clients appreciating your business and attract new customers.
So have a great Christmas, get creative and move your business up another notch with these cool ideas or your own variation on them:
1. Mine Pies and Prosseco
Most customers love to get in a Christmas mood with this festive treat and will appreciate that extra bit of customer service. Make sure to have some non-alcoholic drinks for children and those who are driving.
2. Salon Lucky Dip
As well as ensuring you have a great tree and decorations, why not have a special lucky dip under the tree for each customer with nicely wrapped prizes. Make sure you have different dips with suitable prizes for men and women.
3. Celebrate the twelve days of Christmas
If you want to get really imaginative, try having a special promotion for each of the 12 days of Christmas in your salon. This is also an incentive for staff to be creative, work as a team and come up with some great ideas to promote your business.
4. Design an e-card for Christmas
Create an e-card that’s personalised – perhaps with a picture of the whole salon team in Christmas jumpers! Send the card to all customers with an appreciative message thanking them for their valued custom throughout the year.
5. Hold a Christmas competition
In the run up to Christmas and New Year, hold a competition as a promotional event for your salon for one or two lucky winners to have a free hairstyle over the holiday period so that they can look their best. You could also hold a separate colouring competition for children!
6. Use Instagram & Facebook Stories
Make sure you take every opportunity to use both Instagram Stories & Facebook Stories to boost interest and promote your salon. For instance, post information about salon activities on Facebook and ask clients to put selfies of their glamorous hairstyles on Instagram.
7. Festive gifts for children
Have a stash of fun gifts for each child customer during the 12 day period – make sure gifts are suitable, safe and non-edible. This will show parents that you appreciate all your customers including their children!
8. Promotional Products
Other salon Christmas ideas include running a special promotion on a product that customers may be interested in buying, and that is easy and quick to promote at the end of their visit.
9. Website WOW factor
Ensure your website is totally up-to-date and looks seasonal, showing all your Christmas promotions, competitions and more importantly your opening hours. If you have any extended hours make sure this is clearly shown as traffic to your site is sure to increase in December.
10. Charitable causes
As well as helping out the many people who are in need at Christmas, supporting a local charity will show that you are an ethical business and are not just concerned about profit which is also good for marketing and PR purposes. You could offer a donation to a charity of your choice for every booking made in December, and make sure this is widely promoted on Facebook and your website.
11. Therapeutic treatments
Offer frazzled customers the chance of having a hand or head massage as an antidote to some of the many stresses of Christmas to help them relax and chill out – this will be appreciated and remembered by your clients.
Have some special offers such as two for the price of one sales or other bargains, as customers will be tempted to splash out for themselves or as gifts and stocking fillers.
We hoped your enjoyed these suggestions for the 12 days of Christmas.
What are your ideas? Leave them in the comments box below and we might include them in future updates of this post.